Woman in a pink robe drinking matcha in front of a mirror.

DAWN MATCHA

your new morning ritual, launching this spring
ceremonial grade
early harvest
shade-grown
stone-milled
sweet, rich taste
sourced from Japan
the dawn difference
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Meet Dawn’s founder, Sarah

Dawn was created as a space for you to slow down, become your healthiest self, and intentionally design a life that you can’t wait to wake up to.

After years of chronic hormone imbalances, stress, and burnout, I searched for something natural that could truly support my body. That’s when I found matcha.

Matcha is rich in nutrients and antioxidants, but more than that, it became a grounding ritual for me. It supports focus, steady energy, and is a moment of calm before starting the day.

My hope is that every cup of Dawn becomes part of your own ritual — a reminder that slowing down is not falling behind, and that caring for your nervous system is the foundation for everything else.

With love,

Sarah